Theme	Sub-Theme	Health Professionals	Industrial Designers	Entrepreneurs
Older Adult activities	Daily routine	What are the typical activities in the life of a self-sufficient older adult?	Which typical activities of the older adult could the designer play a role in? What role can the designer play? How would you approach the reality of older adults to understand their daily routines?	What role do older adults play in your business niche?
	Importance of activities		As a designer, which older adult activities would you pay more attention to? What makes an older adult activity more interesting for a designer? From the products you have developed, which one would be most relevant to the specific aspects of older adults and how?	Which of your company’s products target seniors? Which products that do not target seniors can be used by older adults?
	Difficulties of Older Adults	What are the main difficulties experienced by older adults based on their age? How do older adults’ regulatory changes make it difficult to carry out activities?	What is the role of the industrial designer when faced with groups with specific needs such as older adults? Which of these specific needs could older adults contribute to?	Which characteristics of older adults are considered by your products?
Products to perform activities	Utility		What would you like to achieve when designing a product for older adults?
	Ease of use		Thinking about the ease of use of a product, which advantages and challenges do older adults represent for design?
	Easy to learn		Thinking about product learning, what are the advantages and challenges of older adults for design?
	Results		How would you conduct the product testing process with older adults, and how would it differ from the way you test products in general?
Opportunities to materialize proposals	Opportunity assessment		What are the advantages and disadvantages in the design of products for older adults? What would be the main limitations to be faced in this context? What would be the role of new technologies in this regard? Thinking about older adults as a user and potential consumers, what are the particular aspects to be addressed in this regard?
	Government opportunities		In what contexts can support be obtained from government institutions to develop these ideas? Why would government institutions support them? Who can support these developments? How can they support these developments?
	Trade and business opportunities		In what contexts can business support be obtained to develop these ideas? Why would business-related institutions support them? Who can support these developments? How can they support these developments?
	Regional context		Thinking about regional skills, in which design stages can the region’s skills be involved, and which should be outsourced to other areas of the country and the world? Why? Which of the region’s skills are already in place to design products for older adults? Which are still to be installed? What is required to install them?
	Designer competencies		Which designer competencies can be key in the development of older adults’ products? Which of these are trained? Which competencies are designers lacking to address older adults? How can you compensate for these shortcomings?