Table 1.

SDL's axioms and foundational premises [20].

AXIOM	Code	Premises
Axiom 1	FP1	Service is the fundamental basis of exchange.
	FP2	Indirect exchange masks the fundamental basis of exchange.
	FP3	Goods are distribution mechanisms for service provision.
	FP4	Operant resources are the fundamental source of competitive advantage.
	FP5	All economies are service economies. Service (singular) is only now becoming more apparent with increased specialization and outsourcing.
Axiom 2	FP6	The customer is always a co-creator of value.
	FP7	The enterprise cannot deliver value, but only offer value propositions.
	FP8	A service-centered view is inherently customer-oriented and relational.
Axiom 3	FP9	All economic and social actors are resource integrators.
Axiom 4	FP10	Value is always uniquely and phenomenologically determined by the beneficiary.
Axiom 5	FP11	Value co-creation is coordinated through actor-generated institutions and institutional arrangements.