Table 2.
Average time and human resources spent on social listening.
Participants | City of Espoo | City of Helsinki | City of Vantaa | Finnish Red Cross |
The number of people who participated in the training | 6 | 6 | 9 | 3 |
Number of people involved in data collection | 6 | 5 | 12-20 | 2 |
Number of people involved in data analysis | 4 | 6 | 12 | 2 |
Number of communication experts | 2 | 0 | 4 | 1 |
Time per week spent on the social listening project per person, mean (SD) | +1 or –1 | N/Aa | +1 or −1 | 4 |
aN/A: not available.