Table 3.

Correlation between variables and discriminate validity.

Items	1	2	3	4	5	6	7	8	AVE	MSV	ASV
1. Intention	0.762								0.581	0.407	0.089
2. Altruistic	0.094	0.821							0.674	0.391	0.154
3. Biospheric	0.093	0.621	0.818						0.669	0.507	0.171
4. Collectivistic	−0.008	0.625	0.533	0.837					0.7	0.391	0.133
5. Social norm	0.638	0.16	0.066	0.07	0.764				0.583	0.407	0.071
6. Personal norm	0.397	0.165	0.066	0.097	0.232	0.712			0.506	0.158	0.044
7. Explicit attitude	0.04	0.455	0.712	0.481	0.009	−0.017	0.867		0.752	0.507	0.135
8. Implicit attitude	0.202	0.177	0.068	0.117	0.035	0.239	−0.005	0.833	0.694	0.057	0.021

Bold values are denote the square root of AVE.