Table 2.
Message schedules.
| Week 1 message schedule (Trial week) (April 20–April 26) | ||||
|---|---|---|---|---|
| Day of week | Radio | Voice (IVR) | SMS | |
| Monday | — | — | — | |
| Tuesday | MH, FP, MH, COVID (2 stations) | — | — | |
| Wednesday | MH, FP, MH, COVID | — | MH | |
| Thursday | MH, FP, MH, COVID | MH | — | |
| Friday | MH, FP, MH, COVID | MH | FP | |
| Saturday | MH, FP, MH, COVID | MH | — | |
| Sunday | — | MH | — | |
| Week 2 schedule for radio, voice calls, and SMS (27th April–3rd May) | ||||
| Day of week | Radio | Voice (IVR) | SMS | Social media |
| Monday | GBV, FP, MH, COVID | GBV | GBV1 | GBV1 |
| Tuesday | GBV, FP, MH, COVID | GBV | — | |
| Wednesday | GBV, FP, MH, COVID | GBV | GBV5 | GBV5 |
| Thursday | GBV, FP, MH, COVID | GBV | — | |
| Friday | GBV, FP, MH, COVID | GBV | GBV4 | GBV4 |
| Saturday | GBV, FP, MH, COVID | GBV | — | |
| Sunday | — | GBV | — | |
| Week 3 schedule for radio, voice calls, and SMS (4th May–10th May) | ||||
| Day of week | Radio | Voice (IVR) | SMS | Social media |
| Monday | GBV, FP, MH, COVID | MH | MH1 | MH1 |
| Tuesday | GBV, FP, MH, COVID | MH | — | — |
| Wednesday | GBV, FP, MH, COVID | MH | MH2 | MH2 |
| Thursday | GBV, FP, MH, COVID | MH | — | — |
| Friday | GBV, FP, MH, COVID | MH | MH3 | MH3 |
| Saturday | GBV, FP, MH, COVID | MH | — | — |
| Sunday | — | MH | — | — |
| Week 4 schedule for radio, voice calls, and SMS (11th May–17th May) | ||||
| Day of week | Radio | Voice (IVR) | SMS | Social media |
| Monday | GBV, FP, MH, COVID | FP | FP1 | FP1 |
| Tuesday | GBV, FP, MH, COVID | FP | — | — |
| Wednesday | GBV, FP, MH, COVID | FP | FP2 | FP2 |
| Thursday | GBV, FP, MH, COVID | FP | — | — |
| Friday | GBV, FP, MH, COVID | FP | — | — |
| Saturday | GBV, FP, MH, COVID | FP | — | — |
| Sunday | — | FP | — | — |
| Week 5 schedule for radio, voice calls, and SMS (18th May–22nd May) | ||||
| Day of week | Radio | Voice (IVR) | SMS | Social media |
| Monday | GBV, FP, MH, COVID | GBV | GBV2 | GBV2 |
| Tuesday | GBV, FP, MH, COVID | GBV | — | — |
| Wednesday | GBV, FP, MH, COVID | GBV | GBV3 | GBV3 |
| Thursday | GBV, FP, MH, COVID | GBV | — | — |
| Friday | GBV, FP, MH, COVID | GBV | GBV6 | GBV6 |
| Saturday | GBV, FP, MH, COVID | — | — | |
| Sunday | — | — | — | |
IVR, interactive voice response; SMS, short message service; GBV, gender-based violence; MH, maternal health; FP, family planning; COVID, coronavirus.