Table 2.
Type of Social Media Influence and Its Relationship With Practice and Attitude Toward Cosmetic Interventions
| Patient experience | Social media influence on cosmetic interventions | Total | P value | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Not influenced by any SM platforms | Instagram (Menlo Park, CA) | Twitter (San Francisco, CA) | Snapchat (Santa Monica, CA) | TikTok (Culver City, CA) | Facebook (Menlo Park, CA) | Other SM apps | ||||
| Done surgical cosmetic interventions | No | 1231 | 292 | 49 | 435 | 62 | 11 | 33 | 2113 | <.001 |
| 58.3% | 13.8% | 2.3% | 20.6% | 2.9% | 0.5% | 1.6% | 94.0% | |||
| Yes | 44 | 30 | 6 | 42 | 6 | 3 | 4 | 135 | ||
| 32.6% | 22.2% | 4.4% | 31.1% | 4.4% | 2.2% | 3.0% | 6.0% | |||
| Done non-surgical cosmetic interventions | No | 1183 | 245 | 46 | 339 | 51 | 10 | 32 | 1906 | <.001 |
| 62.1% | 12.9% | 2.4% | 17.8% | 2.7% | 0.5% | 1.7% | 84.8% | |||
| Yes | 92 | 77 | 9 | 138 | 17 | 4 | 5 | 342 | ||
| 26.9% | 22.5% | 2.6% | 40.4% | 5.0% | 1.2% | 1.5% | 15.2% | |||
| Surgeon advertisement affected the decision in seeking plastic surgery consultations and interventions | No | 1021 | 143 | 23 | 196 | 29 | 7 | 21 | 1440 | <.001 |
| 70.9% | 9.9% | 1.6% | 13.6% | 2.0% | 0.5% | 1.5% | 64.1% | |||
| Yes | 254 | 179 | 32 | 281 | 39 | 7 | 16 | 808 | ||
| 31.4% | 22.2% | 4.0% | 34.8% | 4.8% | 0.9% | 2.0% | 35.9% | |||
SM, social media.