Table 2.

Reliability and convergent validity of the measurement model

Construct	Item	Factor loading	Cronbach’s alpha	Composite reliability (CR)	Average variance extracted (AVE)
Behavioral intention to use (BIU)	BIU1	0.947*	0.931	0.931	0.879
	BIU2	0.939*
	BIU3	0.926*
Control (CTL)	CTL1	0.891*	0.782	0.907	0.681
	CTL2	0.791*
	CTL3	0.791*
Curiosity (CUR)	CUR1	0.876*	0.872	0.876	0.796
	CUR2	0.928*
	CUR3	0.871*
Focused immersion (FI)	FI1 (deleted)	0.216	0.716	0.746	0.635
	FI2	0.734*
	FI3	0.868*
	FI4	0.783*
Joy (JOY)	JOY1	0.897*	0.910	0.924	0.790
	JOY2	0.940*
	JOY3	0.920*
	JOY4	0.789*
Perceived boredom (PB)	PB1	0.822*	0.788	0.829	0.608
	PB2	0.866*
	PB3	0.708*
	PB4	0.709*
Perceived ease of use (PEOU)	PEOU1	0.772*	0.791	0.821	0.611
	PEOU2	0.702*
	PEOU3	0.799*
	PEOU4	0.847*
Personal innovativeness (PI)	PI1	0.874*	0.894	0.898	0.760
	PI2	0.908*
	PI3	0.826*
	PI4	0.876*
Perceived usefulness (PU)	PU1	0.875*	0.848	0.872	0.685
	PU2	0.832*
	PU3	0.851*
	PU4 (deleted)	0.605*
	PU5	0.746*

^*p < 0.05