Table 4.
Heterotrait-monotrait ratio (HTMT) of discriminant validity
| BIU | Control | Curiosity | FI | Joy | PB | PEOU | PI | PU | |
|---|---|---|---|---|---|---|---|---|---|
| BIU | |||||||||
| Control | 0.175 | ||||||||
| Curiosity | 0.654 | 0.058 | |||||||
| FI | 0.493 | 0.130 | 0.691 | ||||||
| Joy | 0.548 | 0.283 | 0.756 | 0.673 | |||||
| PB | 0.576 | 0.144 | 0.655 | 0.762 | 0.715 | ||||
| PEOU | 0.247 | 0.261 | 0.410 | 0.465 | 0.474 | 0.335 | |||
| PI | 0.166 | 0.120 | 0.285 | 0.138 | 0.141 | 0.134 | 0.194 | ||
| PU | 0.511 | 0.210 | 0.692 | 0.685 | 0.909 | 0.652 | 0.582 | 0.201 |
BIU: Behavioral intention to use; FI: Focused immersion; PB: Perceived boredom; PEOU: Perceived ease of use; PI: Personal innovativeness; PU: Perceived usefulness