Appeals |
Appeals demand and urge people to act more sustainably by targeting their values or responsibilities. Appeals could, for example, remind people to save electricity. |
Commitment |
Commitment interventions are trying to motivate people to commit to sustainable behaviors. Examples are goal setting, public commitments, or implementation intentions. |
Education |
Education interventions aim to increase knowledge about sustainable behaviors by educating people with factual information. Examples are informational flyers or videos, statistics, practical tips, or energy labels. |
Feedback |
Feedback provides individuals or households with information about their own past behaviors. Interventions could, for example, provide feedback about the water or electricity consumption, or recycling behavior of a specific household. |
Financial incentives |
Financial incentives are financial rewards to people for acting in a sustainable way. Financial incentives include, for example, financial rewards, reimbursements, or unit pricing programs. |
Social comparison |
Social comparisons highlight other people’s proenvironmental behaviors or attitudes as a means to increase proenvironmental behaviors. These include modeling and social norms. |