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. 2023 Mar 21;120(13):e2214851120. doi: 10.1073/pnas.2214851120

Table 2.

Typology and description of mitigation interventions

Type of intervention Description
Appeals Appeals demand and urge people to act more sustainably by targeting their values or responsibilities. Appeals could, for example, remind people to save electricity.
Commitment Commitment interventions are trying to motivate people to commit to sustainable behaviors. Examples are goal setting, public commitments, or implementation intentions.
Education Education interventions aim to increase knowledge about sustainable behaviors by educating people with factual information. Examples are informational flyers or videos, statistics, practical tips, or energy labels.
Feedback Feedback provides individuals or households with information about their own past behaviors. Interventions could, for example, provide feedback about the water or electricity consumption, or recycling behavior of a specific household.
Financial incentives Financial incentives are financial rewards to people for acting in a sustainable way. Financial incentives include, for example, financial rewards, reimbursements, or unit pricing programs.
Social comparison Social comparisons highlight other people’s proenvironmental behaviors or attitudes as a means to increase proenvironmental behaviors. These include modeling and social norms.