Table 9.

Tabulation of Content and Tone.

Content	Tone
	Positive	Neutral	Negative	Total
Personal opinion or experience	135	122	70	327
	41.28	37.31	21.41	100.00
	66.50	59.51	76.09	65.40
	0.0	1.1	1.6
Research results, vaccination data and practical information	33	22	6	61
	54.10	36.07	9.84	100.00
	16.26	10.73	6.52	12.20
	2.7+	0.4	2.4+
News	21	37	11	69
	30.43	53.62	15.94	100.00
	10.34	18.05	11.96	13.80
	1.8	2.7+	0.2
Other	14	24	5	43
	32.56	55.81	11.63	100.00
	6.90	11.71	5.43	8.60
	0.7	2.3+	1.1
Total	203	205	92	500
	40.60	41.00	18.40	100.00
	100.00	100.00	100.00	100.00

Pearson Chi2 = 16.98 Prob = 0.0093.

First row shows frequencies; second row shows row percentages and third row shows column percentages.

⁺The celĺs contribution to the chi square is greater than 2.