Table 3.
Exploratory factor analysis for purchasing decision.
| Items | Factor loadings | Kaiser-Meyer-Olkin measure of sampling adequacy | Bartlett’s test of sphericity | Df | Sig |
|---|---|---|---|---|---|
| Approximation of chi-square | |||||
| Purchasing decision | |||||
| RI1 | 0.623 | 0.689 | 117.389 | 15 | 0.00 |
| RI2 | 0.573 | ||||
| RI3 | 0.509 | ||||
| RI4 | 0.515 | ||||
| RI5 | 0.642 | ||||
| RI6 | 0.542 | ||||
| RI7 | 0.701 | ||||
| RI8 | 0.758 | ||||
| RI9 | 0.857 | ||||
| RI10 | 0.738 | ||||
| Service quality | |||||
| SQ1 | 0.861 | 0.800 | 319.666 | 6 | 0.00 |
| SQ2 | 0.812 | ||||
| SQ3 | 0.819 | ||||
| SQ4 | 0.844 | ||||
| Promotion | |||||
| PRO1 | 0.718 | 0.867 | 557.511 | 15 | 0.00 |
| PRO2 | 0.644 | ||||
| PRO3 | 0.771 | ||||
| PRO4 | 0.856 | ||||
| PRO5 | 0.834 | ||||
| PRO6 | 0.871 | ||||
| Perceived health risk | |||||
| HR1 | 0.913 | 0.872 | 803.271 | 10 | 0.00 |
| HR2 | 0.911 | ||||
| HR3 | 0.874 | ||||
| HR4 | 0.856 | ||||