Table 2.
Path results from gsem for sports drinks. Bolded coefficients are significant at p < .05.
| TV Ad Recall | Digital Ad Recall | SD Consumption | ||||
|---|---|---|---|---|---|---|
| b | 95% CI | b | 95% CI | b | 95% CI | |
| Model 1: Mediation | ||||||
| DMA TV expenditure | −0.00 | −0.12, 0.12 | −0.10 | −0.28, 0.07 | 0.05 | −0.04, 0.14 |
| DMA digital expenditure | 0.02 | −0.08, 0.12 | 0.13 | −0.08, 0.34 | −0.11 | −0.18, −0.03 |
| Athletic identity | 0.28 | 0.20, 0.36 | 0.06 | 0.03, 0.09 | 0.28 | 0.19, 0.38 |
| TV ad recall | – | – | – | – | 0.08 | −0.01, 0.18 |
| Digital ad recall | – | – | – | – | −0.00 | −0.03, 0.02 |
| Sex | 0.11 | −0.06, 0.27 | 0.11 | −0.01, 0.24 | 0.19 | 0.01, 0.37 |
| Age | −0.09 | −0.15, −0.02 | −0.04 | −0.11, 0.02 | 0.01 | −0.07, 0.08 |
| Mother’s education | −0.03 | −0.08, 0.02 | −0.06 | −0.19, 0.06 | −0.04 | −0.10, 0.02 |
| Racial/ethnic identity (White=comparison) | ||||||
| Black | 0.44 | 0.12, 0.76 | 0.09 | 0.02, 0.17 | −0.05 | −0.41, 0.31 |
| Hispanic | 0.06 | −0.16, 0.29 | 0.43 | −0.22, 1.0S | 0.06 | −0.22, 0.34 |
| Other | −0.20 | −0.41, 0.01 | −0.09 | −0.22, 0.04 | −0.25 | −0.50, −0.00 |
| Model 2: Moderated Mediation for TV | ||||||
| DMA TV expenditure | – | – | – | – | 0.06 | −0.03, 0.14 |
| DMA digital expenditure | – | – | – | – | −0.12 | −0.20, −0.04 |
| Athletic identity | – | – | – | – | 0.30 | 0.21, 0.39 |
| TV ad recall | – | – | – | – | 0.07 | −0.02, 0.16 |
| Digital ad recall | – | – | – | – | −0.00 | −0.02, 0.02 |
| TV ad recall*Athletic | – | – | – | – | 0.10 | 0.00, 0.20 |
| Sex | – | – | – | – | 0.20 | 0.02, 0.38 |
| Age | – | – | – | – | 0.01 | −0.07, 0.08 |
| Mother’s education | – | – | – | – | −0.04 | −0.10, 0.02 |
| Racial/ethnic identity (White=comparison) | ||||||
| Black | – | – | – | – | −0.05 | −0.41, 0.31 |
| Hispanic | – | – | – | – | 0.04 | −0.24, 0.32 |
| Other | – | – | – | – | −0.27 | −0.52, −0.02 |
| Model 3: Moderated Mediation for digital | ||||||
| DMA TV expenditure | – | – | – | – | 0.05 | −0.04, 0.14 |
| DMA digital expenditure | – | – | – | – | −0.11 | −0.19, −0.03 |
| Athletic identity | – | – | – | – | 0.29 | 0.20, 0.39 |
| TV ad recall | – | – | – | – | 0.09 | −0.01, 0.18 |
| Digital ad recall | – | – | – | – | −0.04 | −0.23, 0.14 |
| Digital ad recall*Athletic | – | – | – | – | 0.10 | −0.35, 0.56 |
| Sex | – | – | – | – | 0.19 | 0.01, 0.37 |
| Age | – | – | – | – | 0.01 | −0.06, 0.08 |
| Mother’s education | – | – | – | – | −0.04 | −0.09, 0.03 |
| Racial/ethnic identity (White=comparison) | ||||||
| Black | – | – | – | – | −0.05 | −0.39, 0.30 |
| Hispanic | – | – | – | – | 0.06 | −0.25, 0.31 |
| Other | – | – | – | – | −0.25 | −0.53, −0.03 |
Results predicting recall are the same in all models so are only reported under model 1.