Table 2.
Construct | Item | Factor Loading | CR | AVE | Cronbach’s Alpha |
---|---|---|---|---|---|
Environmental concern | ENC1 | 0.727 | 0.874 | 0.701 | 0.822 |
ENC2 | 0.891 | ||||
ENC3 | 0.736 | ||||
Environmental knowledge | ENK1 | 0.801 | 0.753 | 0.507 | 0.858 |
ENK2 | 0.926 | ||||
ENK3 | 0.741 | ||||
PCE | PCE1 | 0.844 | 0.823 | 0.608 | 0.859 |
PCE2 | 0.821 | ||||
PCE3 | 0.798 | ||||
Eco label credibility | ELC1 | 0.874 | 0.904 | 0.652 | 0.953 |
ELC2 | 0.890 | ||||
ELC3 | 0.863 | ||||
ELC4 | 0.837 | ||||
ELC5 | 0.821 | ||||
Ease of purchase | EOP1 | 0.522 | 0.779 | 0.540 | 0.778 |
EOP2 | 0.512 | ||||
EOP3 | 0.778 | ||||
Purchase intention | INT1 | 0.809 | 0.897 | 0.743 | 0.937 |
INT2 | 0.830 | ||||
INT3 | 0.814 | ||||
Purchase behavior | BEH1 | 0.833 | 0.744 | 0.678 | 0.862 |
BEH2 | 0.897 |