Table 2.

Item loadings and reliabilities.

Construct	Item	Factor Loading	CR	AVE	Cronbach’s Alpha
Environmental concern	ENC1	0.727	0.874	0.701	0.822
	ENC2	0.891
	ENC3	0.736
Environmental knowledge	ENK1	0.801	0.753	0.507	0.858
	ENK2	0.926
	ENK3	0.741
PCE	PCE1	0.844	0.823	0.608	0.859
	PCE2	0.821
	PCE3	0.798
Eco label credibility	ELC1	0.874	0.904	0.652	0.953
	ELC2	0.890
	ELC3	0.863
	ELC4	0.837
	ELC5	0.821
Ease of purchase	EOP1	0.522	0.779	0.540	0.778
	EOP2	0.512
	EOP3	0.778
Purchase intention	INT1	0.809	0.897	0.743	0.937
	INT2	0.830
	INT3	0.814
Purchase behavior	BEH1	0.833	0.744	0.678	0.862
	BEH2	0.897