Table 3.

Correlation coefficient matrix and roots of the AVEs.

	1	2	3	4	5	6	7
1. Environmental concern	0.84
2. Environmental knowledge	0.15	0.71
3. PCE	0.49	0.42	0.78
4. Eco label credibility	0.09	0.27	0.43	0.81
5. Ease of purchase	0.13	0.11	0.08	0.04	0.73
6. Purchase intention	0.27	0.51	0.47	0.50	0.39	0.86
7. Purchase behavior	0.26	0.47	0.27	0.27	0.24	0.14	0.82

Numbers in the diagonal in the bold values present the square root of AVE.