Table 1.

Participants’ characteristics.

Code	Focus Group (FG) 1 and/or Individual Interview (II)	Gender	Category	Comment
1	FG + II	Female	Staff stakeholder	Works for a local clinical commissioning group and council’s engagement and development for older people, people living with dementia and their carers
2	FG + II	Male	Staff stakeholder	Wife had dementia. He co-founded a peer-support group for people living with dementia and their relatives.
3	FG + II	Male	Staff stakeholder	Consultant old age psychiatrist
4	FG + II	Female	Staff stakeholder	Dementia adviser for a local memory loss/dementia advice service
5	FG + II	Female	Staff stakeholder	Senior fellow on brain health, service provision and co-production
6	FG + II	Female	Staff stakeholder	Project officer and dementia-walk leader in a local environmental organisation
7	FG	Female	Staff stakeholder	Manager in an independent charity offering support and services to older people
8	FG + II	Female	Staff stakeholder	Dementia support manager in an independent charity offering support and services to older people
9	FG + II	Female	Staff stakeholder	Public and patient involvement and engagement manager in a local academic health science and innovation system
10	FG + II	Female	Staff stakeholder	Dementia adviser for a local memory loss/dementia advice service
11	FG + II	Female	Staff stakeholder	Director of operations in a social marketing agency that developed a digital activity platform for people living with dementia and their relatives
12	II	Female	Staff stakeholder	Service manager in an independent charity offering support and services to older people
13	II	Female	Staff stakeholder	Manager in a local service and activity group for people living with mild to moderate dementia
14	II	Female	Staff stakeholder	Dementia worker in an independent charity offering support and services to older people
15	II	Female	Familial care partner	Husband is living with dementia
16	II	Female	Familial care partner	Mother is living with dementia
17 1	II	Female	Person with dementia	Participant and volunteer for a local service and activity group for people living with mild to moderate dementia
18 2	II	Male	Person with dementia	They regularly participate in an activity and social club for people living with mild to moderate dementia or memory loss
19 2	II	Male	Person with dementia
20 2	II	Female	Person with dementia
21 2	II	Female	Person with dementia

Legend: ¹: She was interviewed by Participant 13, who is a staff member supervising this service. ²: Each of them were interviewed individually, accompanied by Participant 14, who was a staff member supervising the club.