Table 2.
Summary of exploratory/common factor analysis results for the motivation scale for using SNSs.
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|---|---|---|---|---|---|---|
| SOCIAL INTERACTION | ENTERTAINMENT | INSTRUMENTAL USE | SELF-DOCUMENTATION | INFORMATION SEEKING | SELF-ENHANCEMENT | |
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| To find people with whom I have common interests. | 0.756 | –0.034 | –0.025 | –0.131 | 0.042 | –0.045 |
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| To talk out my problems and get advice. | 0.655 | –0.020 | –0.046 | 0.062 | –0.097 | –0.093 |
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| To tell others about myself. | 0.601 | 0.003 | –0.060 | 0.023 | –0.040 | 0.270 |
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| To express myself freely. | 0.593 | 0.118 | 0.009 | –0.019 | 0.094 | 0.039 |
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| To show my personality. | 0.564 | 0.035 | –0.093 | 0.032 | 0.087 | 0.186 |
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| To let others know I care about their feelings. | 0.548 | 0.027 | –0.109 | 0.108 | 0.092 | –0.076 |
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| To participate in discussions. | 0.543 | 0.087 | 0.326 | –0.121 | –0.111 | –0.110 |
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| To meet new people. | 0.528 | 0.041 | 0.006 | –0.024 | 0.066 | –0.029 |
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| To create art. | 0.525 | –0.167 | 0.021 | 0.063 | –0.076 | 0.096 |
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| To communicate with many people at the same time. | 0.447 | 0.284 | 0.070 | –0.031 | 0.043 | –0.095 |
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| To be entertained. | 0.044 | 0.809 | –0.003 | 0.023 | 0.068 | 0.075 |
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| To relax. | –0.036 | 0.737 | –0.021 | –0.019 | 0.033 | 0.063 |
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| To forget about work or other things. | 0.032 | 0.738 | 0.029 | 0.086 | –0.152 | 0.028 |
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| To pass time. | 0.026 | 0.797 | –0.086 | 0.015 | –0.011 | 0.001 |
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| Because I think it might be helpful for my work. | 0.249 | –0.034 | 0.514 | 0.060 | –0.041 | –0.052 |
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| To purchase online. | –0.192 | 0.137 | 0.632 | 0.069 | 0.167 | 0.004 |
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| To sell online. | –0.167 | 0.036 | 0.873 | 0.025 | 0.083 | 0.005 |
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| To negotiate or bargain. | –0.017 | –0.054 | 0.687 | –0.047 | 0.031 | 0.036 |
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| To build a professional network. | 0.158 | –0.218 | 0.594 | 0.037 | –0.112 | 0.134 |
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| To record where I have been. | –0.106 | 0.090 | 0.076 | 0.826 | –0.092 | 0.007 |
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| To record what I do in life. | 0.068 | 0.018 | –0.089 | 0.809 | –0.035 | –0.033 |
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| To remember special events. | –0.013 | 0.102 | 0.110 | 0.742 | –0.085 | –0.010 |
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| To record what I have learned. | 0.083 | –0.145 | –0.013 | 0.617 | 0.254 | –0.046 |
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| To get new ideas. | 0.071 | –0.047 | 0.017 | 0.101 | 0.630 | 0.072 |
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| To follow the news. | –0.096 | 0.011 | 0.094 | –0.079 | 0.662 | –0.047 |
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| To learn about unknown things. | –0.005 | –0.076 | –0.057 | 0.047 | 0.948 | 0.061 |
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| To get information. | 0.142 | 0.029 | 0.065 | –0.094 | 0.575 | –0.053 |
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| To self-promote. | –0.115 | 0.075 | 0.039 | –0.019 | –0.004 | 0.952 |
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| To become popular. | –0.060 | 0.125 | 0.058 | 0.005 | 0.017 | 0.790 |
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| To impress. | 0.166 | –0.047 | –0.001 | –0.066 | 0.007 | 0.700 |
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| % of variance | 12.3 | 8.9 | 8.3 | 8.0 | 7.7 | 7.5 |
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| McDonald’s ω | .85 | .85 | .81 | .85 | .81 | .86 |
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Note: Applied rotation method is promax. Factor loadings over .40 appear in bold.