Table 3.
Factor correlations for the motivation scale for using SNSs.
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|---|---|---|---|---|---|---|
| SOCIAL INTERACTION | ENTERTAINMENT | INSTRUMENTAL USE | SELF-DOCUMENTATION | INFORMATION SEEKING | SELF-ENHANCEMENT | |
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| Social interaction | 1.000 | 0.362 | 0.443 | 0.418 | 0.372 | 0.373 |
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| Entertainment | 0.362 | 1.000 | 0.142 | 0.221 | 0.400 | 0.014 |
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| Self-documentation | 0.443 | 0.142 | 1.000 | 0.262 | 0.339 | 0.213 |
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| Instrumental use | 0.418 | 0.221 | 0.262 | 1.000 | 0.272 | 0.185 |
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| Information seeking | 0.372 | 0.400 | 0.339 | 0.272 | 1.000 | -0.078 |
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| Self-enhancement | 0.373 | 0.014 | 0.213 | 0.185 | –0.078 | 1.000 |
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