Figure 1.

Theoretical model of the tested interaction hypothesis between mortality salience and social norm salience.

Note. It is assumed that mortality salience increases the need for cultural worldview validation and self-esteem. To fulfill these needs, it is hypothesized that subsequent reactions depend on the situational salience of social norms. It is further expected that norm priming has an effect on adherence to salient social norms independent from MS (see dashed arrow).