Table 2.
Dollar Sales (Thousands) of OTC NRT Product Types by Retail Channel and Product Attribute, 2020
| Retail channel and product attributes | Gum | Lozenge | Patch | Total |
|---|---|---|---|---|
| Overall dollar Sales (in thousands) | 510,716 (52.7) | 322,412 (33.3) | 136,501 (14.1) | 969,628 (100.0) |
| Retail channel | ||||
| Total U.S. xAOC | 506,221 (99.1) | 322,235 (99.9) | 136,500 (100.0) | 964,955 (99.5) |
| Drug storesa | 217,612 (42.6) | 138,588 (43.0) | 59,370 (43.5) | 415,570 (42.9) |
| Food storesa | 41,781 (8.2) | 24,640 (7.6) | 10,842 (7.9) | 77,263 (8.0) |
| Total U.S. convenience stores | 4,496 (0.9) | 177 (0.1) | 1 (0.0) | 4,673 (0.5) |
| Manufacturer | ||||
| Private labelb | 276,001 (54.0) | 254,364 (78.9) | 78,578 (57.6) | 608,943 (62.8) |
| GlaxoSmithKline | 230,777 (45.2) | 67,071 (20.8) | 55,060 (40.3) | 352,907 (36.4) |
| All others | 3,939 (0.8) | 976 (0.3) | 2,863 (2.1) | 7,778 (0.8) |
| Brand | ||||
| Private label | 276,001 (54.0) | 254,364 (78.9) | 78,578 (57.6) | 608,943 (62.8) |
| Nicorette | 230,777 (45.2) | 67,071 (20.8) | n/a | 297,848 (30.7) |
| NicoDerm CQ | n/a | n/a | 55,060 (40.3) | 55,060 (5.7) |
| All others | 3,939 (0.8) | 976 (0.3) | 2,863 (2.1) | 7,778 (0.8) |
| Flavor | ||||
| Flavored, mint | 210,638 (41.2) | 237,368 (73.6) | n/a | 448,006 (46.2) |
| Flavored, nonmintc | 192,934 (37.8) | 73,383 (22.8) | n/a | 266,317 (27.5) |
| Missing | 733 (0.1) | 11,661 (3.6) | 136,501 (100.0)d | 148,895 (15.4) |
| Undeterminede | 106,410 (20.8) | <1 (0.0) | n/a | 106,411 (11.0) |
| Nicotine strength | ||||
| 2 milligram | 250,838 (49.1) | 171,518 (53.2) | n/a | 422,356 (43.6) |
| 4 milligram | 259,453 (50.8) | 150,833 (46.8) | n/a | 410,286 (42.3) |
| 21 milligram | n/a | n/a | 85,899 (62.9) | 85,899 (8.9) |
| 14 milligram | n/a | n/a | 35,999 (26.4) | 35,999 (3.7) |
| 7 milligram | n/a | n/a | 14,603 (10.7) | 14,603 (1.5) |
| All others | 426 (0.1) | 60 (0.0) | <1 (0.0) | 486 (0.1) |
Note: All values are n (%). n values expressed in $. January 4, 2020–December 26, 2020. Totals may not add up to 100% owing to rounding. First rows of percentages are row percentages (dollar sales divided by total sales). All other percentages are column percentages (dollar sales divided by total sales of each product type). n/a indicates that the product type was not available in NielsenIQ RMS data. Percentages with <1.0% of the total market share of dollar sales have been combined into the all-others category, with the exception of the retail channel: convenience stores.
Drug and food store totals are based on NielsenIQ projections independent of xAOC projections. It is not possible to subtract drug and food store totals from xAOC totals.
Private label includes products that are manufactured by a company for sale under another company’s brand (typically store brands).
Flavored, nonmint includes fruit, clove/spice/herb, and assorted flavors.
Patches do not have reported flavor.
Undetermined includes nonexplicit flavor names and concept flavors (i.e., flavor descriptors not identifiable as a consumable), that is, original.
n/a, not applicable; NRT, nicotine replacement therapy; OTC, over the counter; RMS, Retail Measurement Service; xAOC, expanded All Outlets Combined.