Table 2.
Sociodemographic Characteristics | Messages Sent, N (%) | Interaction with PPRM* | ||
---|---|---|---|---|
Viewed, N (%) | Interested, N (%) | Declined, N (%) | ||
Total | 35,037 | 11,601 (33) | 2444 (7) | 3439 (9.8) |
Sex | ||||
Female | 16780 (47.9) | 5819 (34.7) | 1300 (7.7) | 1639 (9.8) |
Male | 18257 (52.1) | 5782 (31.7) | 1144 (6.3) | 1800 (9.9) |
Race | ||||
Black or African American | 12188 (34.8) | 3234 (26.5) | 740 (6.1) | 774 (6.4) |
Asian | 1332 (3.8) | 339 (25.5) | 41 (3.1) | 96 (7.2) |
White | 19715 (56.3) | 15981(38.2) | 1563 (7.9) | 2428 (12.3) |
American Indian or Alaskan Native | 207 (0.6) | 73 (35.3) | 23 (11.1) | 20 (9.7) |
Native Hawaiian or Pacific Islander | 41 (0.1) | 10 (24.4) | 2 (4.9) | 5 (12.2) |
Not Reported or Declined | 811 (2.3) | 218 (26.9) | 41 (5.1) | 70 (8.6) |
Other | 744 (2.1) | 449 (25.8) | 90 (4.7) | 103 (6.2) |
Ethnicity | ||||
Hispanic or Latino | 1331 (3.8) | 370 (27.8) | 76 (5.7) | 104 (7.8) |
Not Hispanic or Latino | 32474 (92.7) | 10834 (33.4) | 2290 (7.1) | 3216 (9.9) |
Not Reported or Declined | 1232 (3.5) | 397 (32.2) | 78 (6.3) | 119 (9.7) |
Age | ||||
0-17 | 1633 (4.4) | 448 (27.4) | 108 (6.6) | 156 (9.6) |
18-24 | 2383 (6.8) | 398 (16.7) | 55 (2.3) | 101 (4.2) |
25-34 | 1756 (5.0) | 569 (32.4) | 93 (5.3) | 150 (8.5) |
35-44 | 2517 (7.2) | 795 (31.5) | 153 (6.1) | 203 (8.1) |
45-54 | 4382 (12.5) | 1394 (31.8) | 303 (6.9) | 403 (9.2) |
55-64 | 6850 (19.6) | 2382 (34.8) | 518 (7.6) | 705 (10.3) |
65-74 | 9828 (28.1) | 3848 (39.2) | 836 (8.5) | 1172 (11.9) |
75-84 | 4666 (13.3) | 1550 (33.2) | 338 (7.2) | 479 (10.3) |
85 and older | 1022 (2.9) | 217 (21.2) | 40 (3.9) | 70 (6.8) |
Notes: PPRM, patient portal recruitment message.
The percentages displayed in this column are reflective of the % that responded among that specific demographic group or row [i.e., total number of females responded / total number of females messaged].