Table 2.
Different user engagement levels among provaping TikTok videos.
| Category comparison | Comments | Likes | Shares | |||
|
|
Estimate (SE) | P value | Estimate (SE) | P value | Estimate (SE) | P value |
| Advertisement vs others | 0.247 (0.189) | .76 | −0.067 (0.096) | .98 | 0.267 (0.212) | .79 |
| Customization vs others | −1.037 (0.199) | <.001 | −0.439 (0.102) | <.001 | −1.184 (0.222) | <.001 |
| Education vs others | 0.323 (0.433) | .97 | 0.105 (0.223) | >.99 | 0.290 (0.476) | .99 |
| TikTok trend vs others | 0.329 (0.198) | .53 | 0.401 (0.101) | <.001 | 0.090 (0.221) | >.99 |
| Vaping trick vs others | −0.009 (0.183) | >.99 | 0.017 (0.093) | >.99 | 0.172 (0.204) | .96 |
| Customization vs advertisement | −1.284 (0.162) | <.001 | −0.371 (0.083) | <.001 | −1.451(0.178) | <.001 |
| Education vs advertisement | 0.076 (0.419) | >.99 | 0.172 (0.216) | .96 | 0.023 (0.460) | >.99 |
| TikTok trend vs advertisement | 0.082 (0.162) | >.99 | 0.468 (0.083) | <.001 | −0.177 (0.179) | .91 |
| Vaping trick vs advertisement | −0.256 (0.145) | .47 | 0.084 (0.075) | .86 | −0.095 (0.161) | .99 |
| Education vs customization | 1.361 (0.423) | .01 | 0.543 (0.218) | .11 | 1.474 (0.463) | .02 |
| TikTok trend vs customization | 1.366 (0.166) | <.001 | 0.839 (0.085) | <.001 | 1.274 (0.183) | <.001 |
| Vaping trick vs customization | 1.028 (0.153) | <.001 | 0.456 (0.078) | <.001 | 1.356 (0.169) | <.001 |
| TikTok trend vs education | 0.005 (0.423) | >.99 | 0.296 (0.218) | .73 | −0.200 (0.463) | >.99 |
| Vaping trick vs education | −0.332 (0.416) | .96 | −0.088 (0.215) | >.99 | −0.118 (0.456) | >.99 |
| Vaping trick vs TikTok trend | −0.338 (0.154) | .22 | −0.384 (0.079) | <.001 | 0.082 (0.170) | >.99 |