Table 3.
Characteristics of TikTok users who posted vaping-related videos.
| Account type | Users, n (%) | Followers (n), median (Q1a, Q3b) | Followings (n), median (Q1, Q3) | Videos (n), median (Q1, Q3) |
| Personal | 119 (58.62) | 8667 (1967, 50,950) | 154 (32, 737) | 79 (23, 278) |
| Vape store | 57 (28.08) | 23,600 (6128, 69,500) | 56 (18, 169) | 79 (37, 206) |
| Sponsored | 13 (6.4) | 113,900 (54,100, 208,400) | 61 (8, 82) | 264 (170, 338) |
| Other small business | 8 (3.94) | 226,000 (120,000, 490,250) | 587 (156, 952) | 1047 (415, 1245) |
| Influencer | 6 (2.96) | 1,950,000 (1,200,000, 3,150,000) | 765 (377, 923) | 712 (482, 799) |
aQ1: first quartile.
bQ3: third quartile.