Table 3.
Degree of disliking/liking (%) and purchase intention (%) of ‘Samba’ cherries in relation to storage time and treatments.
| Consumer Satisfaction | 0 Days | 14 Days | 21 Days | ||||||
|---|---|---|---|---|---|---|---|---|---|
| CO | CO | M0.1 | M0.3 | M0.5 | CO | M0.1 | M0.3 | M0.5 | |
| I quite dislike it | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.3 | 0 |
| I dislike it slightly | 18.2 | 16.7 | 8.3 | 8.3 | 0 | 8.3 | 8.3 | 8.3 | 16.7 |
| I neither like it nor dislike it | 0 | 16.7 | 16.7 | 8.3 | 25 | 25 | 50 | 16.7 | 8.3 |
| I like it slightly | 18.2 | 25 | 58.3 | 50 | 50 | 50 | 16.7 | 50 | 41.7 |
| I quite like it | 36.3 | 16.7 | 16.7 | 16.7 | 0 | 16.7 | 16.7 | 8.3 | 8.3 |
| I like it very much | 18.2 | 25 | 0 | 16.7 | 25 | 0 | 8.3 | 8.3 | 8.3 |
| Think it’s wonderful | 9.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Purchase intention | 72.7 | 75 | 83.3 | 91.7 | 91.7 | 65 | 50 | 66.7 | 75 |