Table 2.

Employees’ opinions on motivational texts.

Message type	Motivational text	Positive theme	Negative theme
Health-related message	Do you want to maintain health but do not have time to exercise? Climb 4 floors a day, and you get a 40% reduction in stroke risk Take the stairs! (In Bahasa Indonesia: Pingin Jaga Kesehatan, Tapi Nggak Sempat Olahraga? Naik Tangga 4 Lantai Sehari, 40% Risiko Stroke Terkurangi Naik Tangga Yuk!)	Motivating, Enhancing health awareness
Weight-related message	Do you want to maintain weight but do not have time to exercise? Every time you climb 1 Floor, you burn 2.5 Calories. Take the stairs! (In Bahasa Indonesia: Pingin Jaga Berat Badan, Tapi Nggak Sempat Olahraga? Naik Tangga 1 Lantai, Bakar 2.5 Kalori Naik Tangga Yuk!)	Motivating, Easy physical activity	Unimportant
Time pressure	Are you waiting in line for the elevator and afraid to be late? It only takes 15 s to go up 1 floor by stairs. Take the stairs! (In Bahasa Indonesia: Antri Naik Lift, Tapi Keburu Terlambat? Hanya Butuh 15 Detik Untuk Naik 1 Lantai Dengan Tangga Naik Tangga Yuk!)	Motivating	Unimportant, Fear of sweaty