Table 3.
Users and use patterns (n=3588).
| Use patterns | Results | |||
| Active users n (%) | ||||
|
|
Single session users | 3349 (93.3) | ||
|
|
Multisession users | 239 (6.7) | ||
|
|
Survey respondents | 182 (5.1) | ||
| Geographic characteristicsa, n (%) | ||||
|
|
Language | |||
|
|
|
English | 3175 (88.5) | |
|
|
|
French | 199 (5.5) | |
|
|
|
Both | 1 (0.1) | |
|
|
|
Other | 213 (5.9) | |
|
|
Location | |||
|
|
|
United States | 1830 (51.0) | |
|
|
|
Canada | 947 (26.4) | |
|
|
|
Australia | 149 (4.2) | |
|
|
|
United Kingdom | 108 (3.0) | |
|
|
|
Other | 554 (15.4) | |
|
|
Location by continent, n (%) | |||
|
|
|
Americas | 2864 (79.8) | |
|
|
|
Europe | 411 (11.5) | |
|
|
|
Oceania | 166 (4.6) | |
|
|
|
Asia | 103 (2.9) | |
|
|
|
Africa | 42 (1.2) | |
| Technology, n (%) | ||||
|
|
Device category | |||
|
|
|
Desktop | 1745 (48.7) | |
|
|
|
Cell phone | 1692 (47.1) | |
|
|
|
Tablet | 152 (4.2) | |
|
|
Browser | |||
|
|
|
Chrome | 1677 (46.7) | |
|
|
|
Safari | 1184 (33.0) | |
|
|
|
Safari (in-app) | 230 (6.4) | |
|
|
|
Firefox | 206 (5.7) | |
|
|
|
Android WebView | 150 (4.2) | |
|
|
|
Samsung Internet | 71 (2.0) | |
|
|
|
Edge | 29 (0.8) | |
|
|
|
Opera | 20 (0.6) | |
|
|
|
Mozilla Compatible Agent | 19 (0.5) | |
|
|
|
Amazon Silk | 2 (0.1) | |
|
|
Operating system | |||
|
|
|
iOS | 1145 (31.9) | |
|
|
|
Windows | 899 (25.1) | |
|
|
|
Macintosh | 788 (21.9) | |
|
|
|
Android | 697 (19.4) | |
|
|
|
Chrome OS | 37 (1.0) | |
|
|
|
Linux | 21 (0.6) | |
|
|
|
BlackBerry | 2 (0.1) | |
| Behavior | ||||
|
|
New visitors, n (%) | 3561 (93.3) | ||
|
|
Returning visitors, n (%) | 254 (6.7) | ||
|
|
Count of sessionsb, n (%) | |||
|
|
|
Single session users | 3349 (85.3) | |
|
|
|
Multisession users (2 to 10 sessions) | 575 (14.7) | |
|
|
Session duration, (number of sessions) | |||
|
|
|
0-10 seconds | 1217 | |
|
|
|
11-30 seconds | 220 | |
|
|
|
31-60 seconds | 205 | |
|
|
|
61-180 seconds | 790 | |
|
|
|
181-600 seconds | 1261 | |
|
|
|
601-1800 seconds | 224 | |
|
|
|
≥1801 seconds | 7 | |
|
|
Session duration (minutes:seconds), mean | |||
|
|
|
All users | 00:03:18 | |
|
|
|
Single session users | 00:03:27 | |
|
|
|
Multisession users | 00:02:23 | |
|
|
|
New visitors | 00:03:26 | |
|
|
|
Returning visitors | 00:01:59 | |
an=3588.
b3924 sessions by 3588 users.