Fig 5. Advertisement judgments by couple composition (Time 2 within-subjects comparisons).

At Time 2, each participant viewed all 12 visual advertisements and made seven judgments about each on a scale ranging from [1] Not at all to [5] Extremely. Adjusted mean ratings are displayed by couple composition, collapsing across campaigns. Means were adjusted for age, ethnicity, PrEP knowledge/experience, and advertisement (study stimulus) viewing frequency during the eight-week follow-up period. Significant differences were identified with respect to six of seven judgments. For each judgment, different letters (and no shared letters) indicate statistically significant mean differences between two couple compositions. SMM = sexual minority men.