Fig 6. Participant judgment of advertisements as offensive by couple composition and campaign (Time 2 within-subjects comparisons).

At Time 2, each participant viewed all 12 visual advertisements and made seven judgments about each, including judging the extent to which they perceived it to be offensive. Participants rated their judgment of each advertisement as offensive on a scale ranging from [1] Not at all to [5] Extremely. Adjusted mean ratings are displayed by couple composition and campaign. Means were adjusted for age, ethnicity, PrEP knowledge/experience, and advertisement (study stimulus) viewing frequency during the eight-week follow-up period. Within each campaign, different letters (and no shared letters) indicate statistically significant mean differences between two couple compositions. SMM = sexual minority men.