Table 2. Effects of couple composition and campaign on advertisement judgments and PrEP stigma, motivation, and behavior (MANCOVAs).
Time 1: Immediately After First Viewing Advertisement | ||||||||||||||||||||||||
Advertisement Judgments | PrEP Stigma | PrEP Motivation | ||||||||||||||||||||||
Model 1a | Model 2a | Model 1a | Model 2a | Model 1a | Model 2a | |||||||||||||||||||
V | F | DF | p | V | F | DF | p | V | F | DF | p | V | F | DF | p | V | F | DF | p | V | F | DF | p | |
Couple Composition | .97 | 1.63 | 48, 165 | .013 | 1.00 | 1.54 | 48, 147 | .027 | .03 | .41 | 6, 150 | .869 | .04 | 0.45 | 6, 138 | .846 | .02 | .15 | 9, 231 | .998 | .02 | .19 | 9, 213 | .996 |
Campaign | .58 | 1.39 | 32, 108 | .107 | .64 | 1.39 | 32, 96 | .110 | .04 | .71 | 4, 150 | .583 | .04 | 0.78 | 4, 138 | .541 | .10 | 1.36 | 6, 152 | .236 | .08 | .98 | 6, 140 | .439 |
Couple Composition x Campaign | - | - | - | - | 1.47 | 1.05 | 96, 312 | .367 | - | - | - | - | .18 | 1.16 | 12, 138 | .316 | - | - | - | - | .19 | .80 | 18, 213 | .705 |
Time 2: Eight Weeks After First Viewing Advertisement | ||||||||||||||||||||||||
PrEP Motivation | PrEP Behavior | |||||||||||||||||||||||
Model 1a,b | Model 2a,b | Model 1a,b | Model 2a,b | |||||||||||||||||||||
V | F | DF | p | V | F | DF | p | V | F | DF | p | V | F | DF | p | |||||||||
Couple Composition | .18 | 1.13 | 9, 156 | .345 | .21 | 1.17 | 9, 138 | .320 | .13 | .81 | 9, 156 | .607 | .17 | .91 | 9, 138 | .515 | ||||||||
Campaign | .20 | 1.92 | 6, 102 | .084 | .26 | 2.24 | 6, 90 | .046 | .26 | 2.52 | 6, 102 | .026 | .23 | 1.98 | 6, 90 | .077 | ||||||||
Couple Composition x Campaign | - | - | - | - | .34 | .99 | 18, 138 | .476 | - | - | - | - | .36 | 1.04 | 18, 138 | .417 |
Note. For each set of outcomes, Model 1 represents partial effects and Model 2 represents conditional and interaction effects.
aAll models were adjusted for age, ethnicity, education, employment, sexual orientation, and PrEP knowledge/experience.
bTime 2 models were also adjusted for advertisement (study stimulus) viewing frequency during the 8-week follow-up period.