Table 3.

Users’ characteristics by dataset

	Top videos (n = 510)		Vaccine sceptics (n = 29)		Total (n = 539)
	n	%	n	%	n	%
Sex
Male	268	54.6%	16	61.5%	284	54.9%
Female	186	37.9%	4	15.4%	190	36.8%
Other (profiles from organisations, families etc.)	37	7.5%	6	23.1%	43	8.3%
User’s profession
Healthcare professional	71	13.9%	1	3.6%	72	13.4%
Media and journalism	18	3.5%	0	0.0%	18	3.3%
Other	421	82.5%	27	96.4%	448	83.3%
User’s followers, median (IQR)	16153.5 (2947–59,300)		1022 (162–3503)		14,600 (2581–48,300)