Table 2.
Demographic statistics of the study sample (n = 260).
| Item | n | % | |
|---|---|---|---|
| Gender | |||
| Male | 69 | 26.54 | |
| Female | 191 | 73.46 | |
| Mean age (SD) | 39.07 y/o (10.18) | ||
| Education level | |||
| High school and below | 24 | 9.23 | |
| College or equivalent degree | 30 | 11.54 | |
| Undergraduate | 158 | 60.77 | |
| Postgraduate | 48 | 18.46 | |
| OMC functions that participants concerned † | |||
| Gain healthcare knowledge | 82 | 31.54 | |
| Efficient, professional, and reliable emergency medical service | 12 | 4.62 | |
| Make appointments on the platform | 59 | 22.69 | |
| Consult authoritative experts | 47 | 18.08 | |
| Diagnose the symptoms and further discuss the disease conditions | 33 | 12.69 | |
| Acquire more private medical consultation | 8 | 3.08 | |
| Buy prescription drugs | 7 | 2.69 | |
| Communicate with peers in the doctor-patient community on the platform | 15 | 5.77 | |
| Serve as a supplementary measure to the offline medical consultation | 21 | 8.08 | |
| Others (e.g., viewing medical records) | 1 | 0.38 | |
† Multiple-choice question.