Table 4.
HTMT criterion results.
ATT | BI | CR | INT | NE | PEOU | PPP | PR | PU | TRU | |
---|---|---|---|---|---|---|---|---|---|---|
ATT | ||||||||||
BI | 0.96 | |||||||||
CR | 0.74 | 0.65 | ||||||||
INT | 0.70 | 0.73 | 0.70 | |||||||
NE | 0.76 | 0.75 | 0.61 | 0.55 | ||||||
PEOU | 0.53 | 0.49 | 0.48 | 0.65 | 0.43 | |||||
PPP | 0.51 | 0.52 | 0.56 | 0.58 | 0.40 | 0.34 | ||||
PR | 0.28 | 0.32 | 0.20 | 0.10 | 0.22 | 0.17 | 0.15 | |||
PU | 0.68 | 0.63 | 0.47 | 0.58 | 0.47 | 0.68 | 0.34 | 0.26 | ||
TRU | 0.74 | 0.70 | 0.64 | 0.67 | 0.54 | 0.52 | 0.58 | 0.32 | 0.62 |
Note: ATT, attitude; BI, behavioral intention; CR, cognitive reputation; NE, network externalities; PEOU, perceived ease of use; PPP, perceived privacy protection; PR, perceived risk; PU, perceived usefulness; TRU, trust; INT, interactivity.