Table A4.
Path coefficient estimation and bootstrapping results of the OMC acceptance model.
| Path | Hypothesis (Supported?) | Path Coefficient | t-Value for Path Coefficient | Total Effect | t-Value for the Total Effect |
|---|---|---|---|---|---|
| ATT → BI | H1 (Yes) | 0.74 *** | 11.58 | 0.74 *** | 11.58 |
| CR → ATT | — | — | 0.09 | 1.91 | |
| CR → BI | — | — | 0.09 | 1.95 | |
| CR → PU | H18 (No) | 0.02 | 0.27 | 0.07 | 0.92 |
| CR → TRU | H17 (Yes) | 0.17 * | 2.25 | 0.17 * | 2.25 |
| NE → ATT | — | — | 0.12 ** | 2.58 | |
| NE → BI | — | — | 0.11 ** | 2.63 | |
| NE → PU | H10 (No) | 0.13 | 1.79 | 0.17 * | 2.37 |
| NE → TRU | H9 (Yes) | 0.15 * | 2.07 | 0.15 * | 2.07 |
| PEOU → ATT | H5 (No) | 0.09 | 1.44 | 0.22 *** | 4.18 |
| PEOU → BI | — | — | 0.19 *** | 4.47 | |
| PEOU → PU | H4 (Yes) | 0.40 *** | 6.37 | 0.40 *** | 6.37 |
| PPP → ATT | — | — | 0.09 * | 2.14 | |
| PPP → BI | — | — | 0.08 * | 2.00 | |
| PPP → PU | H14 (No) | −0.01 | 0.20 | 0.04 | 0.52 |
| PPP → TRU | H13 (Yes) | 0.18 * | 2.37 | 0.18 * | 2.37 |
| PR → ATT | — | — | −0.12 ** | 2.97 | |
| PR → BI | — | — | −0.12 ** | 3.00 | |
| PR → PU | H16 (No) | −0.10 | 1.59 | −0.15 * | 2.20 |
| PR → TRU | H15 (Yes) | −0.18 ** | 3.04 | −0.18 ** | 3.04 |
| PU → ATT | H2 (Yes) | 0.32 *** | 4.03 | 0.32 *** | 4.03 |
| PU → BI | H3 (No) | 0.08 | 1.41 | 0.32 *** | 3.76 |
| TRU → ATT | H7 (Yes) | 0.42 *** | 6.54 | 0.51*** | 8.70 |
| TRU → BI | H8 (No) | 0.08 | 1.19 | 0.48 *** | 6.93 |
| TRU → PU | H6 (Yes) | 0.27 *** | 3.63 | 0.27 *** | 3.63 |
| INT → ATT | — | — | 0.26 *** | 4.69 | |
| INT → BI | — | — | 0.24 *** | 4.58 | |
| INT → PEOU | H12 (Yes) | 0.56 *** | 10.94 | 0.56 *** | 10.94 |
| INT → PU | — | — | 0.30 *** | 5.78 | |
| INT → TRU | H11 (Yes) | 0.27 ** | 2.97 | 0.27 ** | 2.97 |
Notes: ATT, attitude; BI, behavioral intention; CR, cognitive reputation; NE, network externalities; PEOU, perceived ease of use; PPP, perceived privacy protection; PR, perceived risk; PU, perceived usefulness; TRU, trust; INT, interactivity. * p < 0.05; ** p < 0.01; *** p < 0.001.