Table 4.

Frames of the food industry pre-regulation and post-regulation.

	Pre-Regulation		Post-Regulation
Frame	N (315)	%	N (422)	%	z-Test
Law enforcement	10	3.2	15	3.6	n.s.
Cooperation with the law	80	25.4	125	29.6	n.s.
Law as an economic threat	132	41.9	55	13.0	p < 0.001
Food labeling as a source of information	4	1.3	7	1.7	n.s.
Solution to fight obesity	1	0.3	3	0.7	n.s.
Incentive/pressure to adapt	12	3.8	50	11.8	p < 0.001
Law is confusing	45	14.3	76	18.0	n.s.
Law is insufficient	26	8.3	63	14.9	p < 0.01
Law as an international benchmark	0	0.0	1	0.2	n.s.
Industry does not look after children’s health	0	0.0	3	0.7	n.s.
The law protects consumers and children	0	0.0	0	0.0	n.s.
The law as a step forward in public health policies	1	0.3	1	0.2	n.s.
Nanny State	2	0.6	0	0.0	n.s.
Lobby from the private sector	1	0.3	0	0.0	n.s.
The law has an expropriatory character	1	0.3	23	5.5	p < 0.001