Table 2.
Top 20 alcohol brands depicted in the selection of television shows
| Brand | Youth Ranking |
# of Brand Appearances |
% of Total Brands |
# of Series Appeared (Count) |
Mean Salience of Brand Appearance |
Salience × Series Count |
|---|---|---|---|---|---|---|
| 1 Budweisera | 1 | 41 | 11.9% | 6 | 2.39 | 14.34 |
| 2 Heinekena | 11 | 22 | 6.3% | 4 | 1.96 | 7.84 |
| 3 Dos Equisa | 16 | 19 | 5.5% | 1 | 2.74 | 2.74 |
| 4 Abita | >20th | 17 | 4.9% | 1 | 2.65 | 2.65 |
| 5 Bombay | >20th | 17 | 4.9% | 3 | 1.47 | 4.41 |
| 6 Millera | 9 | 9 | 2.6% | 3 | 2.78 | 8.34 |
| 7 Sol | >20th | 9 | 2.6% | 2 | 2.33 | 4.66 |
| 8 Johnny Walker | >20th | 9 | 2.6% | 4 | 1.33 | 5.32 |
| 9 Stolichnaya | >20th | 9 | 2.6% | 5 | 1.78 | 8.90 |
| 10 Bacardia | 5 | 8 | 2.3% | 3 | 2.00 | 6.00 |
| 11 Patron Tequilaa | 15 | 8 | 2.3% | 3 | 2.00 | 6.00 |
| 12 Cuervo | >20th | 8 | 2.3% | 2 | 2.25 | 4.50 |
| 13 Captain Morgana |
8 | 7 | 2.0% | 2 | 2.57 | 5.14 |
| 14 Coronaa | 3 | 7 | 2.0% | 4 | 2.71 | 10.84 |
| 15 Dixie | >20th | 7 | 2.0% | 1 | 2.86 | 2.86 |
| 16 Absoluta | 14 | 7 | 2.0% | 3 | 2.14 | 6.42 |
| 17 Grey Goosea | 12 | 6 | 1.7% | 2 | 2.00 | 4.00 |
| 18 Jack Danielsa | 4 | 5 | 1.4% | 4 | 2.20 | 8.80 |
| 19 Stella Artois | >20th | 5 | 1.4% | 3 | 2.00 | 6.00 |
| 20 Crown Royala | 18 | 5 | 1.4% | 1 | 2.00 | 2.00 |
a
Denotes brands that were also in the top 20 brands of affiliation as reported by youth aged 15–20 years