Table 4.

Longitudinal multivariable models of television alcohol brand exposure and drinking one year later

	Any Drinking Initiationa			Hazardous Drinking Initiationb
Variable	OR	95% CI	p-value	OR	95% CI	p-value
Age	1.36	1.22; 1.52	<0.001	1.14	1.05; 1.24	<0.05
Gender	1.23	0.91; 1.66	0.253	0.57	0.43; 0.76	<0.01
White (reference)	–	–	–	–	–	–
Black	0.83	0.45; 1.52	0.607	0.72	0.72; 1.23	0.310
Hispanic	0.60	0.34; 1.06	0.138	0.58	0.36; 0.94	0.063
Other	0.66	0.42; 1.06	0.148	0.93	0.58; 1.51	0.811
Friend Alcohol Use	1.63	1.33; 2.00	<0.001	1.92	1.66; 2.21	<0.001
Parental Alcohol Use	1.60	1.12; 2.30	<0.05	1.64	1.21; 2.21	<0.01
Sensation Seeking	1.56	1.12; 2.18	<0.05	1.34	0.99; 1.81	0.104
TV Viewership	0.88	0.75; 1.02	0.154	0.83	0.73; 0.95	<0.05
Movie Brand Exposure	1.00	1.00; 1.01	<0.05	1.00	1.00; 1.01	<0.05
TV Brand Exposure (None, reference)	–	–	–	–	–	–
TV Brand Exposure (Moderate)	1.85	1.35; 2.55	<0.01	1.09	0.78; 1.51	0.670
TV Brand Exposure (High)	2.29	1.22; 4.31	<0.05	1.88	1.14; 3.11	<0.05

^aSample limited to non-drinkers at baseline (N = 898);

^bSample limited to non-hazardous drinkers at baseline (N = 1636)