Table 2.

Policy settings applied in scenario design

Scenario	Policy settings (and changes proposed)
0·0 Baseline scenario	Mandatory ban of persuasive marketing techniques in television advertising during children’s programming (defined as children under 12)
1·0 Type of content restricted	From restricting persuasive techniques only, to restricting all unhealthy food and beverage advertising (on television, during programming for children under 12)
2·0 Time of day restricted	From restriction during designated children’s programming, to covering all of children’s (under 12) peak viewing times
3·0 Target audience	Broadening the age of children to be protected: from children under 12 to under 18
4·0 Medium	4·1 From broadcast (television, radio) advertising, to include non-broadcast media
	4·2 Scope: from restricting advertising, to including all forms of product marketing (such as in-store promotion, on- or in-product hooks, and school-based strategies)
5·0 Targeted commodity	From restricting advertising and marketing of products, to include restricting brand marketing (for instance, based on the nutrient profile of the brand’s top 10 selling products)
6·0 Evidence base	From having ‘rigorous’ domestically produced data, to reliance on international evidence (e.g. in resource-poor settings)