Table 1.
Number of food and beverage television advertisements broadcast on eighteen stations in Montreal (Canada) in May 2011, 2016 and 2019, overall and by food category
| Food/beverage category | All stations (n 18) | |||||||
|---|---|---|---|---|---|---|---|---|
| May 2011 | May 2016 | May 2019 | % change May 2011 to May 2019 | Absolute difference May 2011 to 2019 | ||||
| n | % | n | % | n | % | |||
| Cakes | 0 | 0 | 28 | 0·1 | 128 | 0·3 | – | +128 |
| Candy | 361 | 0·9 | 1344 | 3·4 | 701 | 1·5 | +94 % | +340 |
| Cold cereal | 3978 | 9·7 | 1493 | 3·8 | 4336 | 9·5 | +9 % | +358 |
| Cheese | 2482 | 6·0 | 3394 | 8·7 | 2577 | 5·7 | +4 % | +95 |
| Chocolate | 5842 | 14·2 | 3596 | 9·2 | 3694 | 8·1 | −37 % | −2148 |
| Compartment snacks | 0 | 0 | 0 | 0 | 0 | 0 | – | 0 |
| Cookies | 1272 | 3·1 | 814 | 2·1 | 382 | 0·8 | −70 % | −890 |
| Energy drinks | 427 | 1·0 | 533 | 1·4 | 899 | 2·0 | +111 % | +472 |
| Ice cream | 607 | 1·5 | 1020 | 2·6 | 730 | 1·6 | +20 % | +123 |
| Juices | 1482 | 3·6 | 2101 | 5·4 | 1435 | 3·2 | −3 % | −47 |
| Pizza | 1263 | 3·1 | 536 | 1·4 | 614 | 1·4 | −51 % | −649 |
| Portable snacks | 1168 | 2·8 | 804 | 2·1 | 5 | <0·1 | −99·6 % | −1163 |
| Fast food restaurants | 12 256 | 29·8 | 13 364 | 34·1 | 17 808 | 39·2 | +45 % | +5552 |
| Sit-down restaurants | 2974 | 7·2 | 2547 | 6·5 | 3686 | 8·1 | +24 % | +712 |
| Savory snacks | 1443 | 3·5 | 3358 | 8·6 | 4412 | 9·7 | +206 % | +2969 |
| Soft drinks – diet | 744 | 1·8 | 266 | 0·7 | 124 | 0·3 | −83 % | −620 |
| Soft drinks – regular | 433 | 1·1 | 2108 | 5·4 | 2482 | 5·5 | +473 % | +2049 |
| Sports drinks | 204 | 0·5 | 887 | 2·3 | 37 | 0·1 | −82 % | −167 |
| Yoghurt | 4148 | 10·1 | 960 | 2·5 | 1356 | 3·0 | −67 % | −2792 |
| Total | 41 084 | 100 | 39 153 | 100 | 45 406 | 100 | +11 % | +4322 |
Data source: Nielsen Media Research (2011, 2016) and Numerator (2019).