Table 2.
Number of food and beverage television advertisements broadcast on youth-appealing and generalist stations in Montreal (Canada) in May 2011, 2016 and 2019, overall and by food category
| Food/beverage category | Youth-appealing stations (n 3) | Generalist stations (n 15) | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| May 2011 | May 2016 | May 2019 | % change May 2011 to May 2019 | Absolute difference May 2011 to 2019 | May 2011 | May 2016 | May 2019 | % change May 2011 to May 2019 | Absolute difference May 2011 to 2019 | |||||||
| n | % | n | % | n | % | n | % | n | % | n | % | |||||
| Cakes | 0 | 0 | 0 | 0 | 0 | 0 | – | – | 0 | 0 | 28 | 0·1 | 128 | 0·3 | – | +128 |
| Candy | 131 | 1·9 | 593 | 7·8 | 33 | 0·4 | −75 % | −98 | 230 | 0·7 | 751 | 2·4 | 668 | 1·8 | +190 % | +438 |
| Cold cereal | 237 | 3·5 | 483 | 6·3 | 1048 | 13·8 | +342 % | +811 | 3741 | 10·9 | 1010 | 3·2 | 3288 | 8·7 | −12 % | −453 |
| Cheese | 334 | 4·9 | 724 | 9·5 | 526 | 6·9 | +57 % | +192 | 2148 | 6·3 | 2670 | 8·5 | 2051 | 5·4 | −5 % | −97 |
| Chocolate | 1191 | 17·4 | 1084 | 14·2 | 526 | 6·9 | −56 % | −665 | 4651 | 13·6 | 2512 | 8·0 | 3168 | 8·4 | −32 % | −1483 |
| Compartment snacks | 0 | 0 | 0 | 0 | 0 | 0 | – | – | 0 | 0 | 0 | 0 | 0 | 0 | – | 0 |
| Cookies | 54 | 0·8 | 149 | 2·0 | 33 | 0·4 | −39 % | −21 | 1218 | 3·6 | 665 | 2·1 | 349 | 0·9 | −71 % | −869 |
| Energy drinks | 90 | 1·3 | 66 | 0·9 | 368 | 4·9 | +309 % | +278 | 337 | 1·0 | 467 | 1·5 | 531 | 1·4 | +58 % | +194 |
| Ice cream | 39 | 0·6 | 20 | 0·3 | 240 | 3·2 | +515 % | +201 | 568 | 1·7 | 1000 | 3·2 | 490 | 1·3 | −14 % | −78 |
| Juices | 204 | 3·0 | 72 | 0·9 | 124 | 1·6 | −39 % | −80 | 1278 | 3·7 | 2029 | 6·4 | 1311 | 3·5 | +3 % | +33 |
| Pizza | 58 | 0·8 | 157 | 2·1 | 0 | 0 | −100 % | −58 | 1205 | 3·5 | 379 | 1·2 | 614 | 1·6 | −49 % | −591 |
| Portable snacks | 123 | 1·8 | 138 | 1·8 | 0 | 0 | −100 % | −123 | 1045 | 3·1 | 666 | 2·1 | 5 | <0·1 | −99·5 % | −1040 |
| Fast food restaurants | 2564 | 37·5 | 2865 | 37·5 | 3658 | 48·3 | +43 % | +1094 | 9692 | 28·3 | 10 499 | 33·3 | 14 150 | 37·4 | +46 % | +4458 |
| Sit-down restaurants | 149 | 2·2 | 174 | 2·3 | 65 | 0·9 | −56 % | −84 | 2825 | 8·2 | 2373 | 7·5 | 3621 | 9·6 | +28 % | +796 |
| Savory snacks | 247 | 3·6 | 461 | 6·0 | 517 | 6·8 | +109 % | +270 | 1196 | 3·5 | 2897 | 9·2 | 3895 | 10·3 | +226 % | +2699 |
| Soft drinks – diet | 126 | 1·8 | 0 | 0 | 0 | 0 | −100 % | −126 | 618 | 1·8 | 266 | 0·8 | 124 | 0·3 | −80 % | −494 |
| Soft drinks – regular | 175 | 2·6 | 527 | 6·9 | 278 | 3·7 | +59 % | +103 | 258 | 0·8 | 1581 | 5·0 | 2204 | 5·8 | +754 % | +1946 |
| Sports drinks | 76 | 1·1 | 112 | 1·5 | 0 | 0 | −100 % | −76 | 128 | 0·4 | 775 | 2·5 | 37 | 0·1 | −71 % | −91 |
| Yoghurt | 1032 | 15·1 | 12 | 0·2 | 155 | 2·0 | −85 % | −877 | 3116 | 9·1 | 948 | 3·0 | 1201 | 3·2 | −61 % | −1915 |
| Total | 6830 | 100 | 7637 | 100 | 7571 | 100 | +11 % | +741 | 34 254 | 100 | 31 516 | 100 | 37 835 | 100 | +10 % | +3581 |
Data source: Nielsen Media Research (2011, 2016) and Numerator (2019).