Table 1.
Variables | Positive for tobacco | Explicit tobacco use | Brands and logos | ||||
---|---|---|---|---|---|---|---|
b (SE) | p | b (SE) | p | b (SE) | p | ||
Number of occurrences | |||||||
Year | 2005 (Ref.) | ||||||
2010 | -2.64 (19.38) | 0.893 | 8.36 (11.63) | 0.479 | -4.62 (2.57) | 0.085 | |
2015 | -18.07 (17.97) | 0.325 | 2.29 (10.78) | 0.834 | -4.14 (2.38) | 0.096 | |
Film genre | Drama (Ref.) | ||||||
Comedy | -2.25 (17.22) | 0.897 | -2.25 (10.33) | 0.830 | 0.21 (2.29) | 0.926 | |
Thriller | -48.68 (21.33) | 0.032 | -28.08 (12.80) | 0.039 | -2.56 (2.83) | 0.374 | |
Rating | General audience (Ref.) | ||||||
Not recommended for audiences under 13 years of age | 61.73 (27.79) | 0.036 | 33.04 (16.68) | 0.060 | 2.42 (3.69) | 0.519 | |
Not recommended for audiences under 16 years of age | 50.37 (30.51) | 0.112 | 28.49 (18.31) | 0.133 | 0.12 (4.05) | 0.255 | |
R2=0.383 | 0.062 | R2=0.293 | 0.196 | R2=0.284 | 0.216 | ||
Duration of occurrences (minutes) | |||||||
Year | 2005 (Ref.) | ||||||
2010 | -4.32 (6.12) | 0.487 | 1.39 (4.03) | 0.733 | -2.28 (0.25) | 0.254 | |
2015 | -11.02 (5.54) | 0.060 | -5.11 (3.65) | 0.177 | -1.53 (1.45) | 0.321 | |
Film genre | Drama (Ref.) | ||||||
Comedy | 0.63 (5.20) | 0.905 | -0.52 (3.43) | 0.881 | 0.78 (1.29) | 0.562 | |
Thriller | -11.93 (7.09) | 0.108 | -8.48 (4.68) | 0.084 | 1.61 (2.86) | 0.588 | |
Rating | General audience (Ref.) | ||||||
Not recommended for audiences under 13 years of age | 16.87 (8.49) | 0.060 | 12.44 (5.60) | 0.037 | 0.91 (2.86) | 0.758 | |
Not recommended for audiences under 16 years of age | 12.61 (9.57) | 0.202 | 10.32 (6.31) | 0.117 | -1.07 (3.07) | 0.737 | |
R2=0.376 | 0.095 | R2=0.348 | 0.135 | R2=0.369 | 0.609 |
Coefficients (b) adjusted for the variables in the table.