Table 3.

Consumer preferences for red meat selling points by gender, age and occupation

Variables	Consumer preferences for red meat selling points	Chi-square			CC
		Value	Degree of freedom	P *
Gender	Delicatessen	10·015	4	0·040	0·256
Age	Butcher	25·751	12	0·012	0·391
Occupation	Supermarket	27·749	16	0·034	0·403
	Butcher	53·580	16	0·000	0·522
	I buy a live livestock and I slaughter	23·837	12	0·021	0·378

CC: Coefficient of Contingency.

^*P < 0·05 (significant).