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Factors affecting the decision not to consume processed red meat products
| Factors | Scale average | Standard deviation |
|---|---|---|
| Additive/chemicals (n 75) | 4·69 | 0·84 |
| Unhealthy (n 75) | 4·61 | 1·04 |
| Not tasty (n 75) | 2·93 | 1·60 |
| News in the media reducing confidence in these products (n 75) | 2·40 | 1·52 |
| High price (n 75) | 2·11 | 1·46 |
| Allergy (n 75) | 1·20 | 0·64 |
1: Strongly agree 2: agree 3: undecided 4: disagree 5: strongly disagree.
