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Annual US advertising spending on infant formula and toddler milk brands, 2006–2015: 
, television (TV) advertising of infant formulas; 
, TV advertising of toddler milks; 
, other advertising of infant formulas; 
, other advertising of toddler milks. (Researchers’ own analyses of Nielsen advertising spending data provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business)
