Table 2.
Summary statistics
| Mean | Min | Max | ||
|---|---|---|---|---|
| Monthly county-brand-level | Volume sales (oz) | 1889 | 12 | 1 443 127 |
| Own price ($US/oz) | 0·82 | 0·00 | 5·49 | |
| Competitor’s price ($US/oz) | 0·83 | 0·00 | 1·86 | |
| TV advertising spending (×103 $US) | 186 | 0·00 | 4452 | |
| TV advertising goodwill stock | 1·57 | 0·00 | 11·15 | |
| Displays at stores | 0·03 | 0·00 | 45·00 | |
| Monthly county-level | Volume sales (oz) | 4020 | 12·00 | 1 457 056 |
| Average price ($US/oz) | 0·83 | 0·00 | 1·86 | |
| TV advertising spending (×103 $US) | 636 | 0·00 | 4832 | |
| TV advertising goodwill stock | 6·52 | 0·27 | 11·55 | |
| Displays at stores | 0·07 | 0·72 | 53·00 | |
| Toddler population (age 1–2 years, annual) | 4226 | 1·00 | 270 497 | |
| Education (% of adult population with a bachelor degree or higher, annual) | 0·24 | 0·06 | 0·72 | |
| No. of months (1/2006–12/2015) | 120 | |||
| No. of counties | 2121 | |||
| No. of brands | 9 | |||
TV, television.
1 oz = 28·3495 g.