Table 2:

Results of Reasoned Action and Precursor Model Predicting Avoidance Intention (N = 502)

(A) Sports Drinks	Reasoned Action Predictors of Avoidance Intention
Precursors Predicting Reasoned Action Mediators	Attitude	Injunctive Norm	Descriptive Norm	Control
Reactance	−0.11	−0.05	−0.07	−0.01
	(0.07)	(0.12)	(0.14)	(0.10)
Sport Identification	−0.05#	−0.11*#	−0.08	−0.10*
	(0.04)	(0.06)	(0.06)	(0.04)
SSB Media Literacy	0.48*#	0.43*	0.29	0.74*
	(0.09)	(0.14)	(0.15)	(0.15)
Constant	0.00	−0.12	−0.94*	1.01*
	(0.08)	(0.12)	(0.13)	(0.13)
(B) Energy Drinks	Reasoned Action Predictors of Avoidance Intention
Precursors Predicting Reasoned Action Mediators	Attitude	Injunctive Norm	Descriptive Norm	Control
Reactance	−0.18*	−0.29*	−0.25*	−0.17*
	(0.06)	(0.09)	(0.11)	(0.08)
Sport Identification	−0.13*#	−0.28*#	−0.14*	−0.12*
	(0.03)	(0.04)	(0.05)	(0.04)
SSB Media Literacy	0.71*#	0.77*#	0.49*	0.96*
	(0.07)	(0.09)	(0.11)	(0.08)
Constant	0.14*	0.52*	0.01	1.00*
	(0.07)	(0.10)	(0.12)	(0.09)

^*p < .05. Standard errors in parentheses. χ²= 12.23, df = 3, CFI =.98, RMSEA= .078 , CI( .036 .126)

^#Statistically significant cross drink difference in coefficient. R² of Avoidance Intention: .28

^*p < .05. Standard errors in parentheses. χ2= 2.51, df = 3, CFI = 0, RMSEA = 0, CI(0 .07).

CFI and RMSEA are zero whenever the residual χ² is less than the df of the model which is the case here.

^#Statistically significant cross drink difference in coefficient. R² of Avoidance Intention: .37