Table 10.

Interaction media features analysis (${}^{\ast \ast \ast }p<0.001$, ${}^{\ast \ast }p<0.01$, ${}^{\ast }p<0.05$)

	Connectivity	Familiarity	Horizontality	Official formation	Pluggability	Sustainability	Unidirectionality	Officiality
Analytics	$12.{172}^{\ast \ast \ast }$	$4.{855}^{\ast }$	ns	$4.{144}^{\ast }$	$12.{490}^{\ast \ast \ast }$	$4.{314}^{\ast }$	ns	ns
Connectivity	-	ns	$5.{971}^{\ast \ast \ast }$	ns	$16.{286}^{\ast \ast \ast }$	ns	ns	ns
Hidden phone			ns	$5.{678}^{\ast }$	$4.{683}^{\ast }$	ns	$4.{515}^{\ast }$	ns
Horizontality		-	ns	ns	ns	ns	ns	$5.{453}^{\ast }$
Official formation				-	$8.{163}^{\ast \ast }$	ns	ns	ns

Columns and rows with no significant interaction have been suppressed for clarity. Every cell value represents $X_{(1,N=205)}^2$. Details about each feature can be found in Appendix