Table 4.

Comparison of Boosted and Nonboosted Facebook Posts.

Attribute	Not boosted (N = 783)	Boosted (N = 11)
Post likes (or other reactions)
Median [Min, Max]	23 [0, 201]	119 [33, 432]
Post comment
Median [Min, Max]	1 [0, 52]	10 [0, 40]
Shares
Median [Min, Max]	2 [0, 76]	58 [1, 88]
Missing	1 (0.1%)	0 (0%)
Engagements
Median [Min, Max]	37 [0, 1680]	323 [45, 4580]
Missing	13 (1.7%)	0 (0%)
Reach
Median [Min, Max]	881 [12, 169 000]	7100 [715, 33 100]
Missing	444 (56.7%)	0 (0%)