| Smokeless tobacco products |
Use of flavour Low pricing Packages bearing headshots of people (men dressed in western-style business wear or in traditional dress, women in bridal veils or other non-western attire, children and infants with similar to men dress wear) Free tokens (that can be exchanged with cash) for each bidi package bought annually.
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| Cigarette packages |
Use of English (eg, English brand name or English textual communication or both) Use of alternative than the legislative banned descriptors (eg, ‘light’, ‘mild’, ‘ultra’), such as coloured (eg, ‘blue’, ‘gold’) or taste (eg, ‘soft’, ‘smooth’) related descriptors. Free tokens (that can be exchanged with cash) for each cigarette package bought annually. Rewards for returning empty packets
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| Point of sale (PoS) |
Tobacco advertisements (eg, posters, signs), promotions (eg, discounts, free gifting), product display (eg, in shelves, on a tray, power wall) Stores’ decoration in colours matching particular cigarettes packs of foreign tobacco companies Stores located around bus stands, near bazaars, hospitals or clinics, entertainment centres and educational institutions Around schools, PoS deploy practices directed to youth (eg, signages advertising tobacco flavours, free tobacco give away, free promotional gifts, displayed tobacco products next to candy, sweets or toys, or displayed at the eye level of the children) Tobacco industry’s representatives visits for providing advertising materials (eg, free samples, cash money), brand stretching and/or sharing items (eg, T-shirts with brand names and colours, Union Jack flags) or incentives (eg, discounts on bulk procurement, organised picnics and tours, easy payment methods, prizes or additional opportunities when meeting sales targets, financial support for decoration purposes) Industry provides misleading information about the law and encourages PoS owners to use different promotional practices Industry lends money to the vendors who violated the law, for paying the fines Industry initiated a toll-free call centre for providing services (no posted at stores with a brand logo)
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| Cultural activities |
Concert contests and culture related camps (eg, Star Search and Art Camps by British American Tobacco Bangladesh -BATB, ‘Road to Rock Nation’ and ‘Rock City’ by Philip Morris International) Sponsorship of sports events (eg, Asia Cup football competition by BATB) Use of celebrities as brand ambassadors (eg, singer Tahsan Khan by Japan Tobacco International) Display and sale of tobacco brands together with free gifting during the events
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| Market segmentation (students and women) |
Studentships and school programmes’ funding Recruitment of Campus Ambassadors for accessing university students Distribution of cigarettes with gift items (eg, lighters, bags, caps) with brand logos at campuses Fly-posters at universities with slogans such as ‘smoking makes you smarter and more manly’ Establishment of e-cigarette shops nearby universities and selling products directly or via online shopping system Direct promotions via an invitation-only student festivals (eg, promotional agents collect students’ contact information at different stores and later send invitations for the festival) Tobacco advertisements addressed to women students ‘Battle of Minds’ campaign targeting university students every year Public awareness campaigns focused on school education or environmental issues Job fairs at private universities Concert and cultural events at universities Tobacco promotion via Facebook pages
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| Corporate social responsibility (CSR) |
Climate and environmental conservation activities (eg, afforestation programmes, clean water initiatives, solar home system instalments) Promotion of women empowerment and industry’s won gender equality awards Rebranding (eg, ‘A Better Tomorrow’) Promotion of harm reduction initiatives (eg, development of alternative tobacco products) Incentives for farmers (eg, in a form of cash or in kind like seeds and equipment) Funding health related non-governmental organisations through the Foundation for Smoke Free World (eg, BRAC-Bangladesh)
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| CSR activities related to COVID-19 pandemic |
Donation of personal protection equipment to Central Medical Stores Depot Donation to the Bangladesh Labour Welfare Foundation and promotion on the media Promotion of tobacco industry’s activities against the pandemic (eg, efforts for developing vaccine derived from tobacco leaves, home delivery of vaping products as part of the ‘stay at home’ advice)
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| Other activities |
Declaration of expenses on promotion (the legislation prohibits this kind of activity) Tobacco advertisements on hospital websites Creation of products (eg, electronic gadgets like computer speakers, or boxes, trays and youth clothes) resembling tobacco packets Display of mini billboards behind bicycles Production of music videos that include brand advertisements
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