While about 40% of consumers are willing to pay more for vaping products knowing they come from a regulated source, the remaining 60% (who are also the more frequent consumers), will trade-off the regulated status for products at a lower price, and/or those with a higher THC content.

To encourage more consumers to purchase cannabis vapes from regulated sources and reduce overall public health risks, policymakers need to consider the regulations that may be preventing this transition. In particular regulations that (1) restrict access and (2) limit package THC content.