Table 2.
Effect of the sample, test location, and their interactions on the rating of liking and purchase intent for the coffee samples.
| Factors and their interaction |
||||
|---|---|---|---|---|
| S1) | T | S × T | T × C | |
| Overall liking | *2) | *** | * | *** |
| Color liking | * | n.s. | * | *** |
| Aroma liking | n.s. | *** | n.s. | *** |
| Taste and flavor liking | * | *** | * | *** |
| Mouthfeel liking | n.s. | ** | * | *** |
| Purchase intent | n.s. | ** | * | ** |
1S, T, and C denote sample, test condition, and consumer, respectively.
2Significance levels are as follows: (***) P < 0.001; (**) P < 0.01; (*) P < 0.05; n.s. meant non-significant.